部分要求:
This is an individual task in which you will be analysing a case study and answering the questions atthe end of the case study. The case study is stated below for your reference. Answer the case studyquestions by applying the theories you have learnt in class. In order to gain more marks the studentmust ensure to analyse the set of circumstances in the case study in relation to theory on the topicand possibly make some suggestions to solve a problem based on the question asked. Do not just givethe answer or state the theory. The answer and theory need to be combined and explainedthoroughly.Case studies require you to demonstrate the skills of observation, analysis, problem solving, togetherwith applying theories you have learnt and read about. The first stage of analysing case study is toobserve what is taking place. Then you need to be clear about what kind of task you have been askedto do. Are you being asked to: observe a case and explain what happened? analyse the case byreference to theories on the topic? identify major problems and offer solutions? all of these?Gather the information and data required to analyse the case study and answer the questions usingvarious online databases available through the MIT library such as journal articles, periodicals andbusiness reports.Use APA reference style to present the references. The cases study analysis report should consists ofminimum 8 academic resources including peer reviewed journal articles. The assessment should havea reference list at the end of the report. Enter your references into your own citation library using acitation tool such as Refworks which is available at MIT library. Your in-text references and thereference list can be automatically generated in ‘APA’ format using this tool
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Case Study of E-service Innovation
Electronic services are shaping a new trend around the world. The development of information technology and widespread use ofthe Internet makes it easier to perform any work anywhere. New service trends are emerging. Bangladesh, as a developingeconomy is also working to build a Digital Bangladesh. Automation systems are taking central roles in all sorts of work, fromgovernment to private. One of the newest of these trends is the introduction of e-ticketing and home delivery. In 2014, a jointcollaboration between Bangladeshi and European investors constructed the idea of shohoz.com, the first ever online ticketbooking and home delivery system. During the busy times of the year, especially during the festivals like Eid, Puja and otherholidays, people rush to their homes in villages by water, road and train. The struggle to get a single ticket has prompted t hisinitiative. In this study, a qualitative analysis has been made on shohoz.com. The process of its operations, marketing and saleshas been analyzed. Words of satisfied customers are taken by conducting a small survey on selected customers who havereceived the service of shohoz.com. The only thing that makes it unique is the introduction of delivering ticket in homes. Havingan intention to make people easily get tickets, shohoz.com has created a new type of service in Bangladesh. Successfullyidentifying the niche in the market, it is one of the e-service innovations of the 21st century . Service innovations like this willencourage the research and entrepreneurship opportunities that this symposium aims to achieve: Service Imperatives in the NewEconomy: Service Excellence for Sustainability.