Report怎么写:谷歌公司案例分析

The main purpose of this report is toexplain how Google can be considered to be one of the world’s best companies and at the same time one of the world’s most secretive organizations.

 

Google is a Web search toolfounded by Google, Inc. and is the most widely used search tool on the Internet, associated with its Internet search, e-mail, online mapping, office productivity, social networkingand video sharing services as well as selling advertising-free versions.Google receives several hundred million queries from all over the world each day through its diversified services.

 

Google search was originally invented by Larry Page and Sergey Brin in 1997. The Google headquarters, the Googleplex, is located in Mountain View, California.

 

The name "Google" derived from a misspelling of the word "googol",which means 10100, the number represented by a 1 followed by one hundred zeros. After finding its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."

 

Google start from January 1996, two Ph.D. students at Stanford University in California, Larry Page and Sergey Brin. They assumed that a search tool that analyzed the connections between websites would create better results than nowadays techniques, which ranked results in relation to the number of times the search term occurred on a webpage.Their search tool was originally nicknamed "BackRub" because the system checked backlinks to assess the importance of a website. A small search tool called Rankdexhas already exploring a similar method.(Jazayeri Ryan, 1981,Google as a bookmarking tool,Massachusetts Institute of Technology, viewed 18 May 2013,http://dspace.mit.edu/handle/1721.1/28421)

 

Making sure that the webpages ,which have the most relationshipswith them from other highly related web pages must be the most related web pages related to  the search, Page and Brinexamed their theories as part of their researches, and laid the groundwork for their search tool. Initially, the search toolserved the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was combined as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California. The total original  investment raised for the new company come up to almost US$1.1 million, including a US$100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.

 

Google’s products can be classified into six parts, which already make up for more 60% of its market share. First part is web including,searchmaps, ride finder ,analytics, directory, google mini, sms and search mash. Second part is advertising, including adsense, adwords, audio ads, click-to-call, grants, tv ads. Third part is standalone applications, including adwords editor, gmailnotifier, hello pack, photo screensaver, picasa, secure  access, gtalk and sketchup. Fourth part is desktop extension, including blogger web comments, browser sync, dashboard widgets, send to phone, toolbar and android. Fifth part is communication &publishing ,including 3d warehouse, blogger, calendar, docs& spreadsheets, dodgeball, feedburner ,gmail, g+, youtube and reader. The last part is mobile products, including blogger mobile, calendar, gmail, news, igoogle, reader and maps mobile.

 

Google’s core products is search and adwords.Its revenue sources is consist of contextual ads – adsense,adwords and licensing google search. All this approximately takes up 10 billions dollars.

 

In 2005,google has achieved 2web technologies phatbits urchin s/w inc.Dodgeball, reqwireless, current comm. Group, android, skia, akwaninfotech and aol (5% stake)  on the internet. In 2006,google has developed dmarcbroadcasting– radio advertising, measure map, upstartle, @last software, orion, nevenvision,jotspot and youtube- video sharing. In 2007,xunlei ,adscape – video game advertising,trendalyzer,tonicsystems,marratech,greenborder ,panoramio,feedburner,peakstream,zenter,grand central – voip and endoxon.