全球性的宏观环境

Currently, domestic sports brands are distributed in Guangdong and Fujian coastal zones. Its production has resulted in a sports apparel in the world's 65%, while the majority of enterprises generally met overall strength is not strong, the grade is not high, market share and visibility is low, really able to participate in international competition, it is clear that very few brands and their industries are inextricably linked. But in the current domestic market, foreign brands in the high-end market still in occupies a pivotal position. However, in recent years our sportswear is a high-growth market. Some internationally important sports events or activities, or expand, greatly contributed to the entire market and industry development, but also to the Chinese sports brand enterprises to bring the business opportunities and promote. It is foreseeable that in the near future, China sportswear industry will face another leap forward. At the same time, the current status of the sportswear industry, on the world fashion market trends and the future world sports apparel market has made the hot issues related to the prediction. This report, the experts in medicine, a large number of actual investigations, our country sportswear investment hotspots and sportswear future development trend forecast made constructive. In addition, on sportswear companies market policy summary of new initiatives for new market competition provides strategic guidance. (A) competitive analysis of existing enterprises Rapid growth of the sportswear market in China and its huge profits has attracted many foreign companies to join, especially the trend of China's WTO entry in 2001, coupled with the 2008 Olympic Games held in Beijing, making sure that domestic and international sports apparel manufacturers to further the development of China's huge market potential Nike, Adidas, Reebok, Converse, Puma and other famous international sportswear brands have vied for the Chinese market, and Li Ning, Conway, Double Star, and other domestic sports brand Anta antithesis of the trend. The collision of Chinese and foreign brands of passion to the Chinese sportswear market of unprecedented prosperity, the market competition intensified, foreign sporting goods manufacturers to share the hundreds of billion yuan a year in China sportswear market.


目前，国内运动品牌都分布在广东，福建等沿海地区。其生产已经造成一个运动服装在世界的65％，而多数企业普遍满足整体实力不强，档次不高，市场份额和能见度是低，真正能够参与国际竞争，它是明确，很少有品牌和产业有着千丝万缕的联系。但在目前国内市场上，外资品牌在高端市场仍然占据着举足轻重的地位。然而，近年来，我们的运动是一个高增长的市场。一些国际重要的体育赛事或活动，或扩大，极大地促进了整个市场和行业的发展，也对中国的体育品牌企业带来的业务机会和促进。可以预见，在不久的将来，中国的体育用品行业将面临又一次飞跃。与此同时，对世界时尚市场的趋势和未来世界运动服装市场的运动服饰行业的当前状态，取得了相关热点问题的预测。这份报告中，医学专家，大量的实际调查，我国运动服的投资热点和运动服的未来发展趋势的预测提出了建设性。此外，在新的市场竞争的新举措体育用品公司市场策略摘要提供了战略指导。 （A）竞争力分析现有企业在中国体育用品市场的快速增长和其巨大的利润吸引了许多外国公司的加入，特别是在趋势中国加入世贸组织的2001年，加上在2008奥运游戏在北京举行，以确保，国内和国际运动服装制造商，以进一步发展中国市场的巨大潜力耐克，阿迪达斯，锐步，匡威，彪马和其他著名的国际运动服装品牌已经抢滩中国市场的，和李宁，康威，双星，和国内其他运动品牌安踏对立的趋势。中国和国外品牌的碰撞，激情的中国运动服饰市场的空前繁荣，市场竞争的加剧，国外体育用品制造商分享在中国体育用品市场每年数百亿元元