Currently, domestic sports brands are distributed in Guangdong and Fujian coastal zones. Its production has resulted in a sports apparel in the world's 65%, while the majority of enterprises generally met overall strength is not strong, the grade is not high, market share and visibility is low, really able to participate in international competition, it is clear that very few brands and their industries are inextricably linked. But in the current domestic market, foreign brands in the high-end market still in occupies a pivotal position. However, in recent years our sportswear is a high-growth market. Some internationally important sports events or activities, or expand, greatly contributed to the entire market and industry development, but also to the Chinese sports brand enterprises to bring the business opportunities and promote. It is foreseeable that in the near future, China sportswear industry will face another leap forward. At the same time, the current status of the sportswear industry, on the world fashion market trends and the future world sports apparel market has made the hot issues related to the prediction. This report, the experts in medicine, a large number of actual investigations, our country sportswear investment hotspots and sportswear future development trend forecast made constructive. In addition, on sportswear companies market policy summary of new initiatives for new market competition provides strategic guidance. (A) competitive analysis of existing enterprises Rapid growth of the sportswear market in China and its huge profits has attracted many foreign companies to join, especially the trend of China's WTO entry in 2001, coupled with the 2008 Olympic Games held in Beijing, making sure that domestic and international sports apparel manufacturers to further the development of China's huge market potential Nike, Adidas, Reebok, Converse, Puma and other famous international sportswear brands have vied for the Chinese market, and Li Ning, Conway, Double Star, and other domestic sports brand Anta antithesis of the trend. The collision of Chinese and foreign brands of passion to the Chinese sportswear market of unprecedented prosperity, the market competition intensified, foreign sporting goods manufacturers to share the hundreds of billion yuan a year in China sportswear market.