STAT202/3 Assignment: Semester 1, 2010
STAT202/3作业：2010第一学期
How successful has the JFlys program been?
JFlys计划如何成功？
1 Your brief
摘要
JMart is a department store with a large network of stores around the country. About a year ago, JMart introduced a customer loyalty program JFlys. This program was designed to entice customers to spend more of their “share of wallet” at JMart by rewarding customer with incentives and other benefits.
JMart是一个百货商店，是围绕全国的网络商店。大约一年前,JMart引入了客户忠诚度计划JFlys。这个计划是为了吸引顾客来消费更多的“钱包份额”通过奖励与激励JMart客户和其他福利。
Customers who are members of the loyalty program are able to earn points towards items such as flights, hotel bookings and electronic equipment. A member can earn at least one point for every dollar spent at JMart. Once a member has collected enough points, she/he can redeem them for one of the JFlys rewards on offer.
客户是忠诚计划的成员能够获得指向物品如机票、酒店预订和电子设备。一个成员在JMart每花一美元可以获得至少一个点。一次一个会员已收集了足够的点,她/他能挽回他们的JFlys提供奖励。
Recently, JMart introduced a bonus points system for members who pay for their purchases with a credit card. JFlys members who use a credit card to pay for their purchases at JMart are able to earn double the points for every transaction (i.e. two points for every dollar spent at JMart). The costs of the JFlys program are considerable and JMart‟s senior management team is keen to:
最近,JMart引入了积分系统成员支付用信用卡购买。JFlys成员使用信用卡来支付他们的购买在JMart能赚两倍的分,每笔交易(即两个点的每一美元花在JMart)。JFlys项目的成本相当大,高层管理团队JMart”年代的渴望:
i. Evaluate the success of the JFlys program. (Note: management have defined the program as successful if loyalty program members are spending at least $10 more on than regular customers)
评估成功的JFlys程序。(注意:管理程序定义了成功如果忠诚计划会员花费至少10美元更多比普通客户)
ii. Learn more about JMart customers and their spending habits
了解更多关于JMart客户和他们的消费习惯
http://www.ukassignment.org/azdxassignment/
You have been asked by JMart‟s senior management team to prepare a preliminary report on the JFlys program within four weeks. As the report is required so quickly, JMart is not able to provide you with the whole of JMart‟s transaction database. However, you have been provided with a database of 2000 transactions. You can assume that these data are normally distributed population data. The database has seven variables, namely:
JMart的高级管理团队要求你在四个星期内编写一份JFlys程序初步报告。正如报告要求如此快，JMart无法为您提供整个JMart的事务数据库。然而，你已经提供的2000交易数据库。你可以假设，这些数据通常是人口分布数据。该数据库有7个变量，即：
•Customer Type
客户类型
Loyalty – customers who are members of the JMart loyalty program
忠诚型—是Jmart忠诚计划成员顾客
Regular – customers who are not members of the JMart loyalty program
定期型—不是Jmart忠诚计划成员顾客
• Value – The total amount ($) per transaction
价值- 每笔交易的总金额（元）
•Items – The total number of items purchased
项目 - 购买的物品的总数
•Payment Method
付款方式
Cash (Code = 0)
现金（代码=0）
Credit card (Code = 1)
信用卡（代码= 1）
•Gender
性别
Male (Code = 0)
男性（代码=0）
Female (Code = 1)
女性（代码= 1）
•Marital Status
婚姻状况
Married (Code = 0)
已婚（代码=0）
Single (Code = 1)
单（代码=1）
•Age of customer – in years
客户年龄 - 年
15012858052
153688106
