Evaluating the impact of new media on business Public Relations
Part A. Firm information
1. Total number of employees in your firm?
a) Less than 10
b) 100-50
c) 500-100
d) More than 100
2. What is the main work area of your firm?
a) IT/Communication
b) Computer hardware
c) Electronics
d) Food
e) Furniture
f) Mechanical and Machine tools
g) Tourism
h) Other
3．How many years have your company established?
a) 1-5 years
b) 6-10 years
c) More than 11 years
Part B. Evaluating the impact of New media (Internet, online or video game, Mobile service) on business PR
4Does your company have official website?
a) Yes
b) No
5If Yes, do you think the website is useful in the business public relations issue compared with old media (TV, Radio, Print media)?
a) Yes
b) No
6. If Yes, What is key benefit of it?
a) Efficient
b) Flexible
c) Fashionable
d) Other
7Do you think the Mobile technology (such as SMS,) is useful assignmentfor business promotion?
a) Yes
b) No
8Do you believe the SMS play an important role on the event of Carrefour boycott (Chinese branch) on April?
a) Yes
b) No
9What is the key risk you think using new media in business PR?
a) Different device standardization
b) Security
c) Management cost
d) Return on investment
10Does your company’s website have news release section?
a) Yes
b) No
11Does your company’s website have RSS?
a) Yes
b) No
12.Does your company have offical facebook account?
a) Yes
b) No
13Does your company have official blog?
a) Yea
b) No
14Does your company use youtube to do promotion?
a) Yes
b) No
15 If your answers for the questions: 12,13,14 are no, is there any else social media tool your company is using to communicate with public or media?
a) Yes
b) No
16 If your answers for the questions: 11, 12, 13, 14 are no, can you tell the reason?
a) Do not know these tools
b) Do not think they are useful
c) Do not know how to use them
d) Others
17: If one of your answers for the questions: 12, 13,14 is yes, can you tell how long your company has used the tool?
a) Less than 1 year
b) 1-5 years
c) More than 6 years
18: If one of your answers for the questions: 12,13,14 is yes, who is using this tool in your company?
15012858052
153688106
